Yum bun

Tone of Voice | Messaging | Web Content

Yum Bun is London’s original street food seller of bao. Meal experimentalists, they are always setting the standard for more: more quality, more integrity, more fun.

At How&How, I created a tone of voice that embodies the same progressive optimism. Their messaging says you don’t have to choose between quick and comforting or innovative and exquisite: as Yum buns do both. It highlights their sustainable mindset to serve maximum taste with minimum impact and promises to deliver every meal with signature ‘bunshine’.